Just read this Mint article (https://www.livemint.com/companies/news/india-fssai-the-whole-truth-date-no-sugar-claims-asci-questions-11778395348767.html). Paul and Mike have lodged complaints with FSSAI and ASCI against The Whole Truth for putting "0 added sugar" on their chocolates while actually using dates as a sweetener. FSSAI rules clearly state you cannot claim 0 added sugar if you're using any sugar substitute.
Their whey label (image attached) shows total sugars of 10.5 g. Adding about 8 % date powder to sweeten the whey makes it hard to call the added sugar zero. That seems pretty misleading for anyone monitoring blood‑sugar spikes.
Date powder is just another sugar substitute with a slightly lower glycemic index, but a doctor quoted in the article says turning dates into powder destroys the fibre, so its health impact is similar to honey, jaggery or refined sugar. In my view total sugar intake matters more than the source.
Last time people called TWT out for their protein bars, they ran slick campaigns even on their apology posts. When will this "clean‑labeling" scam end, lol?
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TWT knows exactly what they're doing, bro. Right now they're focused on cleaning up the chocolate and protein‑bar allegations, probably forgetting about the protein powder. When people commented on their protein‑bar fiasco on Instagram, the next morning the top comments were all the same bot‑like replies.
FSSAI really needs to step up its game. Look at the amount of mislabelling happening across big FMCG brands. This TWT case feels like a "look, we're doing something" stunt from the regulator.
shhh... you're not saying the whole truth, bro. Now people will shift to genuinely clean brands and they'll just hike the prices.
I don't get why anyone attacking a person who says TWT isn't suitable for them gets such a backlash. What's with this blind devotion? About 9‑10 days ago I replied to a post where someone asked if TWT could be used for their parents. I mentioned my own parents are diabetic and I was worried whey might make them bloated, so I switched them to unflavoured yeast protein from Cosmix (they add it to atta, cheela, etc.). After that my inbox flooded with threats, slurs and people calling me stupid, insisting TWT is fine for diabetics.
I've been saying this for a while – research a product before you buy it. Most big brands aren't as clean as they claim.
TWT has killer marketing; they're basically a marketing company. I won't deny I like some of their products more than others. Not because of the price they charge, but when there's a deal I'll grab a kilo of their flavoured blends for around 2500 ₹ or less. With the recent MRP jump to 4500 ₹, it's unlikely they'll be available at that price again.
Why not set a clear rule on when "no added sugar" can be claimed and when it can't, instead of singling out one company while the whole industry uses this vague label?
Reading the comments made me realise there are probably better options than The Whole Truth out there. My parents have been on TWT unflavoured whey isolate for the past 2‑3 months and are doing fine – no bloating and their blood reports have improved. They've also boosted their non‑vegetarian protein intake by about +50 % and added more omega‑3, magnesium and other supplements based on their blood work. Can anyone suggest other good, clean and more affordable unflavoured whey protein isolates?
I always suspected they're a scam and I've seen them push PR attacks on other brands. Whenever I posted something good about Muscleblaze, Avvtar or ON, some users would come and trash it for no reason. Not sure why. Their claims are fake – I heard the same from a cousin who knows the brand.
Here comes the TWT PR agent to attack this post and start calling every other brand garbage
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