I am shocked that Sanfe is using kids to promote colourism, how did their team even approve this, it is crazy to use a child to advertise a brightening soap
(https://preview.redd.it/klr8oqq4hmpg1.jpeg?auto=webp&s=ba82573c8dc98a96ef65f9cacf1ffa0b61708720)
I think we should all boycott Sanfe just like we did with Fair and Lovely, they got so much backlash that they had to change their name
we need to call out this brand every chance we get, if I see someone using their product in person I will definitely ask them what they are thinking
it is surprising that this brand is still operational
I never had a good impression of this brand and this incident has brought back some bad memories, when I was a kid I used to think my skin colour was dirty and tried to wash it away every day
but in India people will not take any action against these things